Essence of Englishness

I read in the Daily Telegraph this morning that what is described as a 'tourism quango' has developed a scent designed to capture the essence of England. The scent is called "By George" and is intended to promote the country during the Ashes series. Those who smell it will be taken 'on a journey through an English seaside garden with salty sea air notes mingling with damp earth', as well as 'subtle exhaust fumes of the lawnmower'. I can't wait to try it!